Hey, how’d you land here?

I’m Shiffy, but you knew that already

Currently, I’m Head of Content at MichalEisikowitz.com — leading email strategy, creation, and execution. And having fun in the process!

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Peruse pretty projects

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Complete website makeover

for consulting firm

This consulting firm's previous website was not serving them well anymore; they had outgrown it. Working together with Signature Copy, I researched the industry, met with stakeholders, and worked to strategize and write a website that did them justice. The result: a masterpiece that reflects their expertise — and reputation.

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Mission-driven website

for non-profit

It was my honor to write this website for the incredible people of Boston's thriving Jewish community.

One-page website

for course launch expert

Shalva Rosenberg is a course launch expert, and she needed an online presence to match. GOAL: slash her sales process in half. I strategized, wireframed, and wrote her website. Now, when she gets on sales calls, her leads already know why they should trust her.

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Targeted landing page

for new app

Working closely with Leverage.It's marketing team, I crafted compelling, targeted copy for the launch of a new app.

One-page website

for wine concierge service

Cork & Cellar, an Israeli startup catering to premium consumers, needed a sophisticated, upscale website to communicate their white-glove service. I strategized the branding and wrote the copy, overseeing the design process. Additionally, I ran a 6-week print campaign which successfully led to new bookings.

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Kind words from content clients

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“If you're looking for a skilled copywriter who is: easy to work with, flexible, helpful and most of all very, VERY talented, then look no further because Shiffy has the rare blend of professionalism, skill, and loveliness that has me coming back to her again and again.”

Naomie Rubner


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“Shiffy excelled at every turn. No matter what the challenge, whether in complexity, time constraints, or pressure, Shiffy delivered perfection. Her writing is powerful and on-brand. I highly recommend her to anyone seeking a skilled copywriter.”

Eli Freedman


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“Shiffy made the process so smooth! I loved the way she writes professional copy with a casual (and witty) vibe! I enjoyed her easy going personality, amazing copy, and on-time delivery. She’s easy to work with and has absolutely great output!

Devora Oppen


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“A silky smooth process, clear communication, and surprises in my inbox with a job done beautifully, comprehensively (and delivered early)! She nailed the brand voice, skillfully combining authoritative expertise with engaging human — copy that got the job DONE.”

Chana Greenstein


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*pronounced with a soft G, like Giraffe, btw.

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