Hey, how’d you land here?
I’m Shiffy, but you knew that already
Currently, I’m Head of Content at MichalEisik.com — leading email strategy, creation, and execution. And having fun in the process!
Trained & certified by the best 😊
Peruse pretty projects
Punchy homepage for experienced VC firm
Leverage.VC has a robust portfolio and an even more impressive reputation. I strategized their brand voice, and wrote their homepage to give the well-established group a 24/7 digital home.
Complete website makeover
for consulting firm
This consulting firm's previous website was not serving them well anymore; they had outgrown it. Working together with Signature Copy, I researched the industry, met with stakeholders, and worked to strategize and write a website that did them justice. The result: a masterpiece that reflects their expertise — and reputation.
Mission-driven website
for non-profit
It was my honor to write this website for the incredible people of Boston's thriving Jewish community.
One-page website
for course launch expert
Shalva Rosenberg is a course launch expert, and she needed an online presence to match. GOAL: slash her sales process in half. I strategized, wireframed, and wrote her website. Now, when she gets on sales calls, her leads already know why they should trust her.
Targeted landing page
for new app
Working closely with the Leverage.It marketing team, I crafted compelling, targeted copy for the launch of a new, groundbreaking app.
One-page website
for wine concierge service
Cork & Cellar, an Israeli startup catering to premium consumers, needed a sophisticated, upscale website to communicate their white-glove service. I strategized the branding and wrote the copy, overseeing the design process. Additionally, I helped with a 6-week print campaign which successfully led to new bookings.
Kind words from content clients
“If you're looking for a skilled copywriter who is: easy to work with, flexible, helpful and most of all very, VERY talented, then look no further because Shiffy has the rare blend of professionalism, skill, and loveliness that has me coming back to her again and again.”
Naomie Rubner
Naomierubner.com
“Shiffy excelled at every turn. No matter what the challenge, whether in complexity, time constraints, or pressure, Shiffy delivered perfection. Her writing is powerful and on-brand. I highly recommend her to anyone seeking a skilled copywriter.”
Eli Freedman
Corkandcellar.net
“Shiffy made the process so smooth! I loved the way she writes professional copy with a casual (and witty) vibe! I enjoyed her easy going personality, amazing copy, and on-time delivery. She’s easy to work with and has absolutely great output!
Devora Oppen
Devoraoppen.com
“A silky smooth process, clear communication, and surprises in my inbox with a job done beautifully, comprehensively (and delivered early)! She nailed the brand voice, skillfully combining authoritative expertise with engaging human — copy that got the job DONE.”
Chana Greenstein
Lifeworkspodcast.com
Say hi with a GIF*
shiffy@shiffyabramoff.com
*pronounced with a soft G, like Giraffe, btw.
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